Following Adobe’s big announcement at MAX, we were tapped to create a social-first campaign around their new Digital Academy, creating awareness and driving enrollment. With the help of acclaimed designer, Timothy Goodman and some up-and-coming creators, we leaned into the concept of mentorship with a rapid-fire advice series. To extend the theme and campaign, Timothy took to his own channels for live portfolio reviews, showing creatives how to level up their work by using Adobe tools and gaining course certifications through the Digital Academy.