Uber Reserve

“Airport Dad”

INSIGHT

The “Airport Dad” is any person who likes to have a plan. And a backup plan. And a backup for their backup plan. It’s the exact person that will benefit from Uber Reserve’s ability to schedule rides 30 minutes to 90 days in advance.

IDEA

The hilarious Airport Dad trend was having a moment on TikTok, so it gave Uber a natural way in. We then enlisted a diverse group of creators from #worktok, comedy, and lifestyle niches as Airport Dad Ambassadors. By leveraging the meme of the overly-prepared traveler, we could genuinely celebrate planners and introduce creators’ audience to Reserve.

The campaign consisted of TikToks, Reels, a trip to Uber’s Airport Dad Lounge, and a stitch challenge inviting the audience to join the fun.

IMPACT

It generated 40M+ impressions, drove awareness for Uber Reserve, and secured future business. It also gave Uber visibility in the middle of an online moment in a way that was authentic and social‑native.

@justme.rod

@jenny_lorenzo

@theshayspence

Adobe

“Own Your Creativity”

INSIGHT

At a time where AI has creatives on edge, artists want platforms they can trust. Platforms that respect their ownership and support their process. We found that artists are open to AI, but it has to empower their craft.

IDEA

By highlighting real creatives and their work, we wanted to show how Adobe’s AI isn’t replacing creativity — it’s accelerating it while keeping ownership in creatives’ hands.

For our social campaign, we devised two video series with several artists:

“In My Style” explored the power of owning your creativity both in artistic identity and literally. This allowed us to showcase artists’ unique POV alongside Adobe’s AI messaging.

“BTS with Adobe” took on a vlog-meets-tutorial approach, following the artists and seeing their favorite AI tools and workflows in action.

IMPACT

The series earned solid engagement and reframed Adobe’s AI tools as enhancements to creativity rather than threats. Together, the artists and platform helped strengthened trust in the brand and its AI.

@lacapturevisuals

Children participating in a sports activity on a football field, with some jumping over an inflatable hurdle, wearing blue shirts.

LA Rams x CalHOPE

“Huddle for Hope”

INSIGHT

Kids and teens open up more when mental health messaging comes from people they already trust. And they respond better to encouraging messaging rather than jargon. With this in mind, we aimed to increase awareness and downloads for CalHOPE’s mental health apps, Soluna and BrightLife Kids.

IDEA

By building out football programming through an integrated campaign, we engaged the LA community across multiple touch points targeting youth, teens, and their families. To build mental health awareness and trust with our audience, we used Rams players and coaches. The full campaign featured:

Community: Youth football clinics with supportive messages and CalHOPE jerseys

Social: “Rams Reminders” video series and PSAs for the Soluna and BLK apps.

Web: Rams website and app takeover for World Mental Health Day using custom banners and page skins.

Game Day Activations: Sponsored Snapchat lens, autograph booth with former players, and trading cards driving fans to the apps.

IMPACT

The partnership increased brand awareness, traffic and downloads for the apps, while making an impact in the LA community. Our community events reached ~10k people and the Rams Reminders social series was the #1 performer of all Rams community content.

@blake_corum24

@rams

A young boy wearing a baseball cap and patterned socks runs with a football while carrying a blue training bag on a sports field during daytime, with other people and tents in the background.
Collage featuring Los Angeles Rams football players in blue and yellow uniforms, fans cheering, and a stadium background with the words 'Down to' and 'Power' in large letters.
A group of young children and cheerleaders pose with a lion mascot on a football field during a community event. The children are wearing blue Los Angeles Rams shirts, and the cheerleaders are in blue uniforms with pom-poms. An inflatable Rams footba
A woman pushing a young boy in a wheelchair on a football field during a youth football event, with children and adults in matching blue shirts in the background.
Blue Los Angeles Rams football jersey with Rams logo, supported by CalHOPE logo and yellow flower, crumpled on surface.
A young boy in a blue sports uniform is mid-air performing a flip on a football field during a sporting event with several other children and adults in similar uniforms in the background.
Inflatable football-themed obstacle course on a school field with children in blue shirts, coaches, and coaches, with trees and light poles in the background.
Four men wearing blue shirts and dark pants standing on grass at outdoor Gatorade event, holding footballs, with Gatorade tents and people in the background.
A young boy in a blue Los Angeles Rams football clinic shirt, sunglasses, and head covering running on a football field while holding a football, with other children and people in the background.
Group photo of children, coaches, and a mascot on a football field after a sports event. They are wearing blue shirts and are smiling. The football field has a running track and bleachers in the background.
Inside a large modern football stadium filled with spectators, with a view of the field and a large digital scoreboard overhead. The scoreboard displays a promotional ad for Snapchat CAM and shows a football game in progress.
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Group of people at a sports event, including cheerleaders in blue and white outfits, and casual spectators, standing together indoors with a banner above that reads 'LA Rams, CalHOPE, BrightLife Kids'.

T-Mobile

“5G For All”

INSIGHT

When T-Mobile’s merger disrupted the marketplace, they unveiled plans for nationwide 5G. But research showed people found 5G confusing. They were also tired of hearing about “network engineering.” To convey the benefits, it had to be simple and accessible.

IDEA

We developed :15 social assets and pre-roll ads for CEO John Legere’s channels, to supplement primary 5G content. With the messaging, the goal was informative and digestible. Tonally and visually, we wanted the animations to really feel like John —because that’s when people listened. So, we built cheeky transitions and custom John emojis that channeled his charismatic energy and rebellious streak.

IMPACT

John’s team praised the quick-turn execution and the authenticity, which helped elevate John on social and aid the brand’s 5G aspirations.

@johnlegere