ABC "For Life"

Winner of the 2021 Golden Trailer Award for Most Innovative Advertising for a TV/Streaming Series.

This intimate sit‑down between Nicholas Pinnock and Isaac Wright Jr. unwrapped their unique connection and Wright’s incredible story of being wrongfully imprisoned and becoming a lawyer behind bars.

To build momentum ahead of the ABC drama’s premiere, the piece was paired with a series of show‑driven assets that deepened the narrative and drove tune‑in. The result was strong viewership and a Golden Trailer Award.

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