Following Adobe’s big announcement at MAX, we were tapped to create an organic social-first video series around their new Digital Academy, creating awareness and driving enrollment. With the help of acclaimed designer, Timothy Goodman and some up-and-coming artists, we leaned into the concept of mentorship with a rapid-fire Q+A. To extend the theme and campaign, Timothy then took to his own channels for live portfolio reviews, showing creatives how to level up their work by using Adobe tools and gaining course certifications through the Digital Academy.