With the baseball postseason approaching, we created excitement for T-Mobile’s MLB partnership across Boston, Seattle, Cleveland, and Atlanta. Our pitch (no pun intended) was a snappy travel series showcasing the best things to do in each team’s city leading up to the game.

Each episode doubled as a local guide, and we extended the experience with custom micro-sites (RIP) that highlighted every featured spot. The result was a campaign that boosted playoff hype while driving fans toward local businesses. It was also the most food I’ve ever eaten in a day.