After Adobe’s big MAX announcement, I led the rollout for this four-part built-for-the-feed campaign to introduce the Adobe Digital Academy and spark enrollment. With designer Timothy Goodman in tow, we built the work around real mentorship, giving emerging artists direct access to an experienced artist’s wealth of knowledge.

The first series kicked off with rapid‑fire Q+As featuring two young creatives and Timothy talking shop. Then, we pushed the conversation further: Timothy hosted portfolio reviews on his own channels, giving actionable feedback while showing how Adobe tools and Academy certification can help creatives level up.