When I’m not on a project as CD, I enjoy collaborating with agencies and helping them execute a vision as director. For this Orgain Protein TV spot, the goal was to let Cadence, a popular kid influencer, be 100% herself. That meant authentically working the product into her real morning routine, letting her showcase her bubbly personality, and of course, throwing in a “6-7” reference. Between you and me, Cadence took notes better than some adults I’ve worked with.