For Uber’s viral “Airport Dad” campaign, we rolled out an influencer-led series featuring talent such as Corporate Natalie, Daymond John, Jenny Lorenzo and Jonathan Bynoe. The goal was to feature creators across comedy, travel and lifestyle backgrounds highlighting all the ways in which they embody the Airport Dad persona, while integrating Uber’s new in-app “Reserve” feature. The campaign also featured a stitch challenge with each creator participating, as well as a pop-up lounge activation at O’Hare. Once it was all said and done, the campaign saw 40M+ impressions and beat engagement targets by 32%.