Gen Z all-star Juanpa Zurita reaches more than 45 million followers across platforms. So we asked a simple question: when he’s not acting, modeling, or vlogging, how does he find a moment of focus for himself?

In this partnership with Beats, we explored the idea of “cancelling out the noise” — literally and figuratively — as Juanpa championed the role of music in helping Gen Z navigate an always-on world. The campaign centered on this hero film, supported by cutdowns and a teaser.